Fernanda Chaves
About Fernanda Chaves
Fernanda Chaves is a Content Planner with a diverse background in marketing and content strategy. She has worked for notable companies including Khiron Life Sciences Corp., Red Bull, and americanas s.a., and currently serves at Jellysmack.
Work at Jellysmack
Fernanda Chaves currently holds the position of Content Planner at Jellysmack, where she has been employed since 2023. In this role, she specializes in developing posting strategies and schedules that align with current social media trends and best practices. Her responsibilities include analyzing post metrics to derive key insights that inform future content strategies. This position allows her to leverage her experience in content planning and management.
Previous Experience in Marketing
Fernanda Chaves has a diverse background in marketing, having worked in various roles across multiple organizations. She served as Senior Marketing at Khiron Life Sciences Corp. for eight months in 2022 to 2023. Prior to that, she held the position of Analista de Marketing Pl at americanas s.a. for four months in 2021 to 2022 and worked as Analista de Marketing Jr at the same company for one year from 2020 to 2021. Her experience also includes a role as Wings Team Captain at Red Bull from 2018 to 2020.
Education and Expertise
Fernanda Chaves earned her Bachelor's degree in Publicidade from Universidade Federal Fluminense, completing her studies from 2015 to 2018. Her educational background provides a strong foundation for her career in marketing and content planning. She demonstrates adaptability in rapidly changing environments and effectively manages multiple priorities, skills that are essential in the fast-paced marketing industry.
Volunteer Experience
In 2016, Fernanda Chaves contributed to the Organising Committee for the Rio 2016™ Olympic and Paralympic Games as a volunteer. This experience allowed her to engage with a large-scale international event, enhancing her understanding of event management and teamwork in a dynamic setting. Additionally, she worked as an Estagiaria de Marketing at Gaudium from 2016 to 2018, further developing her marketing skills.
Skills in Content Planning
Fernanda Chaves possesses strong skills in analyzing post metrics, which enables her to derive key learnings that inform future content strategies. Her ability to work with a global team and creators enhances her capacity to manage diverse cultural perspectives in content planning. This expertise is crucial for creating effective marketing campaigns that resonate with varied audiences.