Germain Massoué
About Germain Massoué
Germain Massoué is a Community Manager at Jellysmack, where he has successfully engaged 50 million social mobile users monthly since 2017. He has a background in marketing and brand management, with experience at various companies including Nike and ProjectFTBL.
Work at Jellysmack
Germain Massoué has served as Community Manager at Jellysmack since 2017. In this role, he has been instrumental in leveraging social media platforms to engage with 50 million social mobile users each month through Jellysmack's brand channels. He contributes significantly to the success of 'Oh My Goal,' a Jellysmack brand, by managing its community and fostering engagement among sports enthusiasts. Massoué employs Keli Pulse, an in-house trend detector, to enhance community engagement and refine content strategy.
Previous Experience
Prior to his role at Jellysmack, Germain Massoué held various positions that contributed to his expertise in community management and marketing. He worked as a Salesman at Nike for two months in 2015. He also served at ProjectFTBL in 2016 for eleven months, focusing on fan testing and Asian market studies in London. Additionally, he gained experience as a Social Media Intern at Snack Media for two months in 2016. Earlier in his career, he worked at PUIG FRANCE as a Packager and Control Assistant in both 2014 and 2015.
Education and Expertise
Germain Massoué holds a Master 2 (M2) in Marketing & Brand Management from Groupe INSEEC, which he completed from 2017 to 2018. He also earned a Bachelor of Business Administration (BBA) from Emory University - Goizueta Business School in 2017, focusing on Marketing/Marketing Management. Prior to that, he obtained a Bachelor of Business Administration (BBA) from INSEEC from 2014 to 2017. His foundational education includes a Baccalauréat in Economic and Social - Option Mathematics from Lycée Notre Dame de Chartres, completed from 2011 to 2014.
Skills in Community Management
In his role as Community Manager, Germain Massoué has developed skills in community engagement and social media strategy. He effectively utilizes tools such as Keli Pulse to monitor trends and enhance content strategies. His experience across various roles in marketing and community management has equipped him with the ability to connect with diverse audiences and drive engagement through innovative approaches.