James Southard
About James Southard
James Southard serves as the Creator Partnerships Manager UK at Jellysmack, where he has worked since 2022. He has a diverse background in partnerships, events, and technology, having held various roles at organizations including BIGO and the University of Sussex Students' Union.
Work at Jellysmack
James Southard has been serving as the Creator Partnerships Manager UK at Jellysmack since 2022. In this role, he works with over 420 influential creators, helping them optimize and distribute their video content across various social media platforms. His responsibilities include driving meaningful partnerships and contributing to Jellysmack's strategy of building hyper-engaged communities for creators. He leverages data to maximize reach and revenue, aligning with the company's mission to support creators in expanding their brands.
Previous Experience
Before joining Jellysmack, James Southard held several positions that contributed to his expertise in partnerships and operations. He worked as the Operations Manager UK (Partnerships) at BIGO for five months in 2022. Prior to that, he was a Senior Partnership Manager at native for eight months and a Partnership Manager for one year. His experience also includes roles at the University of Sussex Students' Union, where he served as Events Coordinator and Marketing and Sponsorship Coordinator, as well as Events Manager.
Education and Expertise
James Southard studied at the University of Sussex, where he earned a Bachelor of Science degree in Psychology from 2012 to 2015. His academic background, combined with his extensive experience in events, partnerships, and technology, has equipped him with the skills necessary to manage creator partnerships effectively. His expertise in growing teams and developing opportunities is integral to his current role at Jellysmack.
Background
James Southard has a diverse professional background that spans various roles in operations, events, and partnerships. He has worked in different capacities at the University of Sussex, including as a Badminton Coach and Events Manager. His career trajectory reflects a consistent focus on building partnerships and managing projects, which has prepared him for his current position at Jellysmack.
Contributions to Creator Community
At Jellysmack, James Southard is part of a team that assists creators like Brad Mondo, Bailey Sarian, and Emmymade in reaching new audiences and building their brands. His role involves optimizing video content and fostering community engagement, which is essential for creators looking to expand their influence and revenue streams.