Kaio Meduneckas
About Kaio Meduneckas
Kaio Meduneckas serves as the Senior User Acquisition Manager for BR/LATAM/EMEA/NA at Jellysmack, where he has worked since 2021. He has a background in digital marketing and data analysis, with experience in managing substantial advertising budgets and developing strategies for high-profile creators.
Current Role at Jellysmack
Kaio Meduneckas currently serves as the Sr. User Acquisition Manager for BR/LATAM/EMEA/NA at Jellysmack. He has held this position since 2021 and is based in Lisboa, Portugal. In this role, he focuses on user acquisition strategies across multiple regions, leveraging his expertise to optimize financial outcomes for the company.
Previous Experience at Jellysmack
Prior to his current role, Kaio worked at Jellysmack as the Sr. User Acquisition Manager for BR/EMEA from 2021 to 2022. During this time, he developed an ROI-based strategy to forecast revenue for influencers and creators, which contributed to optimizing financial results. His work involved managing significant budgets and implementing effective user acquisition strategies.
Work History and Roles
Kaio has a diverse work history, including positions at various companies. He worked as a Gerente de mídia digital at Esportudo in 2021, where he focused on digital media strategies. He also served as a Marketing Specialist at Mottu - Aluguel de motos from 2020 to 2021. Additionally, he co-founded Adholic in Greece from 2019 to 2020, demonstrating his entrepreneurial skills.
Educational Background
Kaio Meduneckas holds two Bachelor's degrees in Psychology. He studied at the University of Toronto for 11 months in 2015 and later attended Pontifícia Universidade Católica de São Paulo from 2013 to 2018. His educational background provides a foundation for understanding consumer behavior and strategic marketing.
Achievements in User Acquisition
Throughout his career, Kaio has successfully managed substantial budgets exceeding US$ 3 million on paid advertisements. He has led cross-community growth initiatives for high-profile creators, including Mr.Beast and PewDiePie. His ability to develop market-reactive strategies based on current trends has enhanced the social media presence of numerous creators.