Lainey Dow
About Lainey Dow
Lainey Dow is a Senior Manager of YouTube Development at Jellysmack, with a background in digital media, marketing, and customer success. She holds a Bachelor's degree in Journalism with a minor in Data Science from Northwestern University and has experience in various roles across multiple organizations.
Current Role at Jellysmack
Lainey Dow serves as the Senior Manager of YouTube Development at Jellysmack, a position she has held since 2022. In this role, she focuses on enhancing creator content and engagement on the platform. Her expertise in YouTube development allows her to implement strategies that support creators in optimizing their presence and performance on the platform.
Previous Experience in Digital Media
Lainey Dow has a diverse background in digital media, having worked in various roles that include Digital Editor positions at Tiger Oak Media. She served as California Wedding Day Digital Editor from 2017 to 2018 and as West Coast Digital Editor from 2018 to 2020. Additionally, she worked as a Digital Media Intern at Tiger Oak Media from 2016 to 2017. These experiences contributed to her comprehensive understanding of digital content creation and management.
Marketing and Communications Background
In 2020, Lainey Dow worked at Northwestern University as part of the Global Marketing & Communications team for three months. She also held the position of Finance Analyst at Northwestern University from 2019 to 2020. This experience in marketing and communications has equipped her with skills that are applicable in her current role, particularly in growth strategy.
Education and Expertise
Lainey Dow earned her Bachelor's degree in Journalism with a minor in Data Science from Northwestern University. Her educational background provides her with a strong foundation in writing and data analysis, which she combines with her passion for the creator economy. This unique blend of skills supports her work in developing strategies for content creators.
Professional Journey and Skills
Lainey Dow's professional journey includes roles such as Social Media Manager at Pacific Event Services, Inc from 2019 to 2020 and Chief of Customer Success at Authentic Media Ascension LLC from 2019 to 2022. Her experience in growth strategy at GoHealth in 2021 further emphasizes her capabilities in leveraging data and strategy to enhance customer engagement and success.