Laura K.
About Laura K.
Laura K. is a Manager of Performance Management at Jellysmack, with expertise in copywriting, SEO, and audience engagement. She has over five years of experience in social media marketing and has worked in various roles within the fashion, wine, and arts industries.
Current Role at Jellysmack
Laura K. serves as the Manager of Performance Management at Jellysmack, a position she has held since 2022. In this role, she focuses on enhancing performance metrics and optimizing strategies to improve overall effectiveness. Her responsibilities include analyzing data and implementing best practices to drive engagement and growth within the organization.
Previous Experience in Social Media and Marketing
Before her current position, Laura K. worked as a Senior Community Manager at Jellysmack from 2021 to 2022. She also served as a Social Media Coordinator at KCD from 2019 to 2021. Her experience spans over five years in social media marketing, digital marketing, content creation, and community management, where she has successfully increased organic traffic and user retention for various clients.
Educational Background
Laura K. has an extensive educational background in fashion and marketing. She studied at Istituto Marangoni, where she achieved a degree in Fashion Merchandising. Additionally, she holds a Master's degree in Fashion and Luxury Management from Paris School of Business. She also studied at Richmond, The American International University in London, and completed a Bachelor of Arts in Marketing and Arts Management at the College of Charleston.
Skills and Expertise
Laura K. has developed strong expertise in various areas, including copywriting, SEO, moderation, branding, and audience engagement. She is passionate about creating and improving social media best practices, particularly for technical and creative subjects. Her skill set is complemented by multiple certifications in Inbound Marketing, Google Adwords, and Microsoft Excel.
Internship Experience
In 2016, Laura K. completed a four-month internship as a Public Relations Intern at The Art Institute of Charleston. This experience provided her with foundational skills in public relations and communication, further enhancing her capabilities in the marketing and arts sectors.