Laurent Hulin
About Laurent Hulin
Laurent Hulin serves as the General Manager for APAC at Jellysmack, where he applies his expertise in P&L management and digital transformation. With a robust background in global business development across various industries, he has held significant roles at Universal Music Group and Expedia Group.
Work at Jellysmack
Laurent Hulin serves as the General Manager APAC at Jellysmack, a position he has held since 2021. In this role, he is responsible for overseeing operations and driving growth in the Asia-Pacific region. His experience in managing complex strategic partnerships and digital transformation initiatives contributes to Jellysmack's objectives in leveraging digital disruption for business growth.
Previous Experience at Universal Music Group
Laurent Hulin has extensive experience at Universal Music Group, where he held several key positions. He worked as Senior Manager from 2005 to 2007, followed by roles as Director of Global Business Development in the Digital Division from 2007 to 2010, and as Senior Vice President of Global Business Development from 2010 to 2016. His tenure at Universal Music Group involved managing strategic partnerships and developing business initiatives across various markets.
Education and Expertise
Laurent Hulin has a strong educational background. He studied at Sciences Po Paris, where he earned two Master's degrees in Economics & Finance and Applied Economics. He also attended the College of Europe for European Economic Studies. In 2018, he completed an Executive course in Artificial Intelligence at MIT Sloan School of Management. His education supports his expertise in digital transformation, strategic partnerships, and data analysis.
Experience at Expedia Group
Before joining Jellysmack, Laurent Hulin worked at Expedia Group as Head of Sales North America for Expedia Partner Solutions from 2019 to 2021. In this role, he focused on developing sales strategies and managing client relationships in the North American market, contributing to the company's growth in the travel and technology sectors.
Background in Business Development
Laurent Hulin has a robust background in business development, having held various roles in different organizations. He worked as a Business Development Manager at Atos and has experience in managing teams and cross-functional stakeholders. His entrepreneurial mindset and ability to establish trusted client relationships have been instrumental in setting up and developing new revenue streams at an international level.