Lisa Sullivan Guerrero
About Lisa Sullivan Guerrero
Lisa Sullivan Guerrero serves as the Senior Vice President of Global Marketing at Jellysmack, where she has worked since 2022. With extensive experience in brand marketing and operations, she has a proven track record of implementing digital marketing strategies and enhancing customer experiences.
Work at Jellysmack
Lisa Sullivan Guerrero has served as Senior Vice President, Global Marketing at Jellysmack since 2022. In this role, she has developed a cross-functional workforce that integrates advanced digital and social marketing techniques. Prior to her current position, she worked as Vice President, Brand Marketing & Operations at Jellysmack from 2021 to 2022. During her time at Jellysmack, she implemented process improvements that enhanced customer experience and delivered favorable business outcomes.
Professional Background
Lisa Sullivan Guerrero has held various positions at GUESS?, Inc. over a span of more than a decade. Her roles included Senior Director of Marketing, North America from 2004 to 2014, and Senior Director of Operations and Communications, North America from 2004 to 2012. She also worked as Area Vice President at NYX Professional Makeup from 2015 to 2019. Additionally, she served as Head of Retention Marketing at PSEB LLC from 2020 to 2021. Her extensive experience in retail and marketing spans over 20 years.
Education and Expertise
Lisa Sullivan Guerrero studied at Loyola Marymount University, where she earned a Bachelor of Arts in Psychology from 1991 to 1995. She also completed a Certificate in Fashion Retail Strategies at USC Marshall School of Business and a Certificate in Human Resource Management at UCLA. Her expertise includes talent selection, organizational change, training and development, omni-channel deployment, and retail analytics.
Achievements in Marketing and Operations
Throughout her career, Lisa Sullivan Guerrero has excelled in managing growth while maintaining a consistent brand strategy in high-volume environments. She has contributed to strategic planning and selling strategies through her specialization in retail analytics. Her ability to implement process improvements has been instrumental in enhancing customer experiences and achieving superior business outcomes across various organizations.