Luisa Frampton Calero
About Luisa Frampton Calero
Luisa Frampton Calero is a Senior Community Manager at Jellysmack, specializing in social media content creation for the LATAM and Spain markets. With a background in design and extensive experience in marketing, she has worked with notable brands and emphasizes authentic engagement in brand communication.
Work at Jellysmack
Luisa Frampton Calero has been serving as the Senior Community Manager for LATAM and Spain at Jellysmack since 2021. In this role, she focuses on community engagement and content strategy, leveraging her extensive experience in social media management. Her work involves developing strategies to enhance brand presence and foster authentic connections with audiences across various platforms.
Previous Experience in Marketing and PR
Prior to her current position, Luisa worked in various roles within the marketing and communications field. She held a position as a PR professional at Havas Worldwide for two months in 2014. Additionally, she served as a Social Content Creator at Socialyse from 2014 to 2018, where she contributed to content development for social media. Luisa also worked as a Freelance Content Creator from 2018 to 2020, providing marketing and creative services in London.
Education and Expertise
Luisa Frampton Calero has a diverse educational background in design and marketing. She studied Industrial and Product Design at Universidad Jorge Tadeo Lozano, earning her degree from 2004 to 2008. She also attended Ravensbourne, where she achieved a qualification in Graphic Design in 2013. Additionally, she has studied Interior Design at ESDIART and KLC School of Design, further enhancing her creative skill set.
Achievements in Content Creation
Luisa has developed engaging content for notable brands including Weetabix, Jameson’s, Royal Mail, and Oxford Landing. Her expertise lies in creating content tailored for social media platforms such as Instagram, Snapchat, Twitter, and YouTube. She specializes in video production, short-form gifs, cinemagraphs, and stop motion techniques, which contribute to effective brand storytelling.
Advocacy for Content Marketing
Luisa advocates for the importance of content marketing as a tool for brands to engage authentically with their audiences. She emphasizes the human aspect of brand communication, aiming to create meaningful connections between brands and consumers. Her approach focuses on the strategic use of content to foster engagement and loyalty.