Maxime Horbez
About Maxime Horbez
Maxime Horbez serves as the Vice President of Sports at Jellysmack, where he oversees the development of sports content and has significantly expanded the network of sports creators. He has a diverse background in journalism and communication, with previous roles at various media and sports organizations.
Current Role at Jellysmack
Maxime Horbez serves as Vice President, Sports at Jellysmack, a position he has held since 2021. In this role, he oversees the development and management of sports content across various platforms, including Oh My Goal, House of Bounce, and Fight Source. He plays a key role in the strategic direction and growth of Jellysmack's sports division, contributing to the expansion of the network of sports creators from 30 to 75 worldwide.
Previous Experience at Jellysmack
Prior to his current role, Maxime held several positions at Jellysmack. He served as Head of Sports from 2019 to 2021 and as Directeur de la publication from 2017 to 2019. Additionally, he worked as Rédacteur en chef and Journaliste in 2017 and 2016 respectively. His tenure at Jellysmack has spanned multiple roles, allowing him to develop a comprehensive understanding of the company's operations and content strategies.
Education and Expertise
Maxime Horbez studied at ISCOM, where he earned a Master's degree in Étude de la communication et des médias from 2011 to 2015. He also attended the Ecole supérieure de journalisme de Lille, completing a program in Télépréparation from 2014 to 2015. His education has equipped him with a strong foundation in communication and media, which complements his expertise in sports, automotive, and adventure content.
Background in Journalism
Maxime has a diverse background in journalism, having worked at various media organizations. He was a Journaliste at meltygroup and SooFresh!, where he contributed to web content. He also held roles such as Journaliste reporter d'images at Losc Lille Métropole and Rédacteur en chef at Direct Matin. His experience in journalism has informed his approach to content creation and management in the sports sector.
Early Career Experience
Maxime's early career included positions at Decathlon International and TOSTAIN & LAFFINEUR, where he worked in communication roles. He also gained experience as an Assistant directeur artistique at La Voix du Nord. These roles provided him with valuable insights into communication strategies and the retail industry, which he later applied in his media and sports content roles.