Paul Perriard
About Paul Perriard
Paul Perriard is a Content Strategist at Jellysmack, where he develops tailored content strategies by analyzing creator performance and identifying trends across multiple platforms. He has a strong background in marketing and content management, with experience in various roles within the industry since 2015.
Work at Jellysmack
Paul Perriard has been employed at Jellysmack as a Content Strategist since 2021. In this role, he develops tailored content strategies by analyzing creator performance and identifying trends across multiple platforms. He coordinates video production efforts by managing editors and community managers to enhance creator content. His work focuses on maximizing creator performance through strategic publication management.
Education and Expertise
Paul Perriard studied at IÉSEG School of Management, where he earned a Master's degree in Marketing from 2013 to 2019. He also studied Marketing at Masarykova univerzita Brno for 11 months in 2016. Additionally, he studied Social Communication at Universidade de Brasília in 2018 for 11 months. His educational background has contributed to his deep expertise in content verticals, enabling him to detect emerging trends and select optimal videos for enhancement.
Background
Before joining Jellysmack, Paul Perriard held various positions in marketing and content management. He worked at Stylist Magazine as an Assistant Marketing from 2017 for 5 months and later as Chef de projet marketing digital from 2020 to 2021 for 1 year. He also served as Responsable marketing junior at Cheerz in 2019 for 6 months and worked at Galeries Lafayette as Conseiller ventes in 2015 for 1 month. His experience includes a role as Assistant responsable community management at WEPOPIT - L'outlet des marques de créateurs in 2016 for 3 months.
Achievements
Throughout his career, Paul Perriard has developed a strong skill set in content strategy and marketing. He has played a key role in maximizing creator performance by implementing strategic publication management. His ability to analyze creator performance and identify trends has been instrumental in enhancing content across various platforms.