Paula Layoun
About Paula Layoun
Paula Layoun serves as the Vice President of Beauty at Jellysmack, where she leads a team of 40 creators globally. With a strong educational background in film and music, she has played a key role in expanding the Beauty Studio's reach since joining the company in 2021.
Current Role at Jellysmack
Paula Layoun serves as the Vice President of Beauty at Jellysmack, a position she has held since 2021. In this role, she leads a team of 40 creators worldwide within the Beauty Studio's vertical. Layoun has been instrumental in expanding the Beauty Studio's global reach, focusing on enhancing the brand's presence and influence in the beauty industry.
Previous Experience at Jellysmack
Before her current role, Paula Layoun held several positions at Jellysmack. She worked as a Video Editor for seven months in 2017, followed by a role as Video Director from 2017 to 2018 for 11 months. Subsequently, she served as Head of Publication - Beauty from 2018 to 2021. Her diverse experiences at Jellysmack contributed to her expertise in beauty content and branded content.
Education and Expertise
Paula Layoun has a solid educational background in film and cinema studies. She earned a Bachelor's degree in Film/Cinema/Video Studies from Holy Spirit University of Kaslik - USEK from 2010 to 2014. She furthered her education with two Master's degrees in Etudes cinématographiques, one from Université Lumière Lyon 2 from 2014 to 2015 and another from University of Paris I: Panthéon-Sorbonne from 2015 to 2016. Additionally, she studied Chant Lyrique at Conservatoire Francis Poulenc - Paris from 2016 to 2021 and at Conservatoire de Lyon from 2014 to 2015.
Specialization in Beauty Content
Paula Layoun specializes in directing beauty content and branded content. Her extensive experience in the beauty sector, combined with her educational background in film and cinema, enables her to create compelling and engaging content that resonates with audiences. Her leadership at Jellysmack reflects her commitment to innovation and quality in beauty media.