Philippine Rousseau
About Philippine Rousseau
Philippine Rousseau is a Content Strategist with a strong background in media and communication. She has worked for several notable companies, including Jellysmack, Lagardère Active, and GROUPE M6, and has developed strategies to enhance multi-platform performance for content creators.
Work at Jellysmack
Philippine Rousseau has been employed at Jellysmack as a Content Strategist since 2021. In this role, she focuses on developing strategies to enhance multi-platform performance for creators across major social media platforms, including Facebook, Instagram, Snapchat, TikTok, and YouTube. She is responsible for managing and optimizing a video library for multiple creators, ensuring that a strategic publishing schedule is maintained. Her work involves defining publishing strategies tailored to a diverse portfolio of content creators and identifying high-performing content to maximize long-term performance.
Education and Expertise
Philippine Rousseau has a strong educational background in media and communication. She studied at IFP - Institut français de presse, where she achieved a Master 2 (M2) in Médias, publics et cultures numériques from 2017 to 2018, and a Diplôme Universitaire in Métiers des médias et de la communication from 2018 to 2019. Additionally, she obtained a Master in Sciences politiques et sociales mention information, médias et communication from 2016 to 2017. She also holds a Licence in Humanités: lettres et sciences humaines from Université Paris Ouest Nanterre La Défense, completed between 2014 and 2016.
Background
Philippine Rousseau has accumulated diverse work experience in the media and entertainment industry. She began her career at CITY ONE ACCUEIL as an Hôtesse in 2016. She then worked at Lagardère Active as Chargée études Pôle TV from 2017 to 2018 and as Assistante Acquisitions et doublage from 2018 to 2019. Following this, she held the position of Administratrice de programme at GROUPE M6 from 2020 to 2021. Additionally, she worked at Gaumont as Assistante développement cinéma for six months in 2020 and at TF1 as Assistante conseillère artistique for six months in 2019.
Achievements
Throughout her career, Philippine Rousseau has developed strategies that enhance the performance of content creators across various social media platforms. She has experience in identifying and testing high-performing content, which contributes to maximizing long-term performance for creators. Her expertise in managing video libraries and defining tailored publishing strategies demonstrates her ability to adapt to the evolving landscape of digital media.