Riya Tyagi
About Riya Tyagi
Riya Tyagi is a Content Strategist currently working at Jellysmack in Paris, France. She specializes in fashion and beauty blogging, and is pursuing a thesis on marketing strategies in the luxury fashion sector.
Work at Jellysmack
Riya Tyagi has been employed at Jellysmack as a Content Strategist since 2021. She operates from Paris, Île-de-France, France, where she focuses on developing and implementing content strategies that align with the company's goals. Her role involves analyzing content performance and optimizing strategies to enhance audience engagement.
Education and Expertise
Riya Tyagi's educational background includes a Bachelor of Business Administration in Marketing from Symbiosis International University, completed from 2016 to 2019. She further pursued a Masters in Management with a focus on Marketing at IÉSEG School of Management from 2019 to 2021. Currently, she is writing a thesis on 'Marketing Strategies of Luxury Fashion Brands on Instagram and its Influence on Consumer Satisfaction, Engagement, and Trust.'
Background
Riya Tyagi's early education includes attending Apeejay School Noida from 2003 to 2012, followed by Mussoorie International School from 2012 to 2014. She completed her higher secondary education at Delhi Public School - R. K. Puram, where she studied Commerce from 2014 to 2016. This diverse educational background laid the foundation for her career in marketing and content strategy.
Previous Work Experience
Before joining Jellysmack, Riya Tyagi gained experience in digital marketing through various roles. She worked as a Digital Marketing Intern at Mercedes-Benz Silver Arrows for one month in 2018, where she developed skills in content management and video content editing. Additionally, she served as a stagiaire en marketing numérique EMEA at SoftBank Robotics Europe for five months in 2021, enhancing her expertise in digital marketing.
Content Creation and Online Presence
Riya Tyagi actively engages in content creation, writing fashion and beauty blogs on her personal website, www.riyaatyagii.com. She also creates fashion videos on Instagram under the handle @rtistyy, showcasing her expertise in fashion and beauty topics. Her online presence reflects her passion for the industry and her commitment to sharing insights with her audience.