Sameera Kelkar
About Sameera Kelkar
Sameera Kelkar serves as the VP of Country Operations for Jellysmack in India, bringing extensive experience in digital media and project management. She has held various leadership roles at Zee Entertainment Enterprises Limited and other organizations, focusing on video content optimization and digital marketing.
Current Role at Jellysmack
Sameera Kelkar serves as the VP Country Operations for India at Jellysmack, a position she has held since 2022. In this role, she focuses on delivering operational key performance indicators (KPIs) tailored to the Indian market. Her mission includes ensuring profitable local growth through effective management and strategic initiatives. She oversees a team that optimizes video content for various social media platforms, enhancing Jellysmack's presence in the digital landscape.
Previous Experience at Zee Entertainment Enterprises Limited
Prior to joining Jellysmack, Sameera Kelkar held multiple roles at Zee Entertainment Enterprises Limited. She served as the Head of Video for Zee Digital Publishing from 2019 to 2021, and as the Senior VP of Content Programming for Hipi from 2021 to 2022. Additionally, she was the Digital Business Head for ZEE5 OTT Publishing from 2018 to 2019 and managed the YouTube Multi-Channel Network from 2016 to 2018. Her tenure at Zee encompassed various aspects of digital marketing and content strategy.
Educational Background
Sameera Kelkar studied at the Rochester Institute of Technology, where she earned a Master of Science (MS) in Information Technology. She also holds a Bachelor of Commerce (B.Com) and a Master of Commerce (M.Com) from Narsee Monjee College of Commerce and Economics. Her foundational education was completed at Maneckji Cooper Educational Trust School. This academic background supports her expertise in digital operations and project management.
Career History in Project Management
Sameera Kelkar has extensive experience in project management, having worked in various roles that required collaboration with cross-functional teams in multicultural settings. Before her time at Zee, she worked at Siemens IT Solutions & Services (now ATOS) as part of the Global Vertical Strategy team from 2004 to 2009. She also held a position at Invenio Business Solutions as PMO, Marketing & Alliances from 2009 to 2013, where she further developed her skills in managing large-scale projects.
Expertise in Digital Marketing and Video Content
Sameera Kelkar possesses in-depth knowledge of online video consumption and digital marketing strategies. Her experience includes optimizing video content for various platforms and understanding the digital consumer's mindset. She specializes in implementing processes, streamlining workflows, and introducing collaborative tools and software to enhance operational efficiency. Her expertise is instrumental in driving successful digital initiatives.