Simon Capper
About Simon Capper
Simon Capper serves as the Director of Data & Insight at Jellysmack, where he has improved data processing efficiency and led the development of revenue forecasting algorithms. His extensive experience includes roles at WaterAid and RM plc, where he focused on performance analysis and data management.
Current Role at Jellysmack
Simon Capper serves as the Director of Data & Insight at Jellysmack, a position he has held since 2023. In this role, he focuses on enhancing data processing efficiency by refactoring data acquisition pipelines for platforms such as Facebook and YouTube. He has also led the industrialization of revenue forecasting algorithms, which provide individualized back catalogue licensing offers to creators. His work involves implementing complex data models that facilitate the calculation of revenue share disbursements.
Previous Experience at Jellysmack
Prior to his current role, Simon Capper worked at Jellysmack as the Director of Corporate Insight from 2022 to 2023. During this nine-month tenure, he contributed to various data-driven initiatives aimed at improving corporate insights and analytics. His experience at Jellysmack has been pivotal in shaping data strategies that support content creators.
Career at WaterAid
Simon Capper has a significant history with WaterAid, where he held multiple positions over a span of eight years. He served as the Head of Performance & Insight from 2016 to 2022, and prior to that, he was the Performance and Insight Lead from 2012 to 2016. His earlier roles included Marketing Analysis Manager and Data Warehouse Architect. Throughout his time at WaterAid, he developed a suite of BI dashboards to monitor new show performances and track revenue fluctuations.
Educational Background
Simon Capper holds a Bachelor's degree from the University of Cambridge, which he completed from 1997 to 2000. He furthered his education by obtaining a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (CIM) between 2004 and 2005. His academic background provides a strong foundation for his expertise in data analysis and marketing.
Data Science Projects and Initiatives
In his professional capacity, Simon Capper has commissioned the development of data science projects aimed at identifying drivers of content over-performance. These projects utilize video and audio embeddings to analyze content performance metrics. His initiatives reflect a commitment to leveraging data science for strategic insights in the digital content landscape.