Jenny Kwon
About Jenny Kwon
Jenny Kwon is the Director of Brand Management at Jet Edge International, where she shapes the brand narrative and collaborates on growth strategies. She has a background in creative direction and design, with previous roles at notable companies such as Tiffany & Co. and the Museum of Ice Cream.
Current Role at Jet Edge International
Jenny Kwon serves as the Director of Brand Management at Jet Edge International, a position she has held since 2022. In this role, she plays a crucial part in shaping the brand narrative across various channels, including product, experience, and communications. Kwon collaborates closely with executive leadership and business retail teams to devise innovative growth strategies. She also works with external agencies to enhance the brand's identity and creative expression, ensuring alignment with the company's vision and goals.
Previous Experience in Brand Management
Before her current position, Jenny Kwon worked at Tiffany & Co. in two significant roles. From 2016 to 2019, she was the Manager of Global Creative Events, where she oversaw creative initiatives for the brand. Following this, she served as the Manager of Global Store Design from 2020 to 2022, focusing on enhancing the retail environment. Additionally, she held the position of Senior Creative in Brand & Marketing at the Museum of Ice Cream from 2019 to 2020, where she contributed to brand strategy and marketing efforts.
Education and Academic Background
Jenny Kwon holds a Bachelor of Architecture from Cornell University, which is NAAB accredited. She also studied at New York University, further enhancing her knowledge and skills in design and brand management. Her foundational education at The Harker School provided her with early insights into architecture and design, shaping her career trajectory.
Early Career in Design
Kwon began her career in design as an Interior Designer at Gettys in Hong Kong in 2012. She then worked at Champalimaud Design from 2013 to 2014 and at K & CO, LLC from 2014 to 2016, both in New York City. These roles allowed her to develop her skills in interior design and architecture, laying the groundwork for her future endeavors in brand management and creative direction.
Creative Leadership at KWON Studio
In 2020, Jenny Kwon served as the Creative Director at KWON Studio for eight months in New York City. During her tenure, she focused on leading creative projects and initiatives, contributing to the studio's reputation for innovative design solutions. This experience further solidified her expertise in brand management and creative strategy.