Alessia Musso
About Alessia Musso
Alessia Musso is a Content Marketing Strategist at Jobber in Toronto, Ontario, Canada, with extensive experience in content creation and marketing across various industries. She has a background in project management, SEO content development, and social media strategy, supported by her education in Media Production from Ryerson University.
Work at Jobber
Alessia Musso has been employed at Jobber as a Content Marketing Strategist since 2021. In this role, she focuses on developing and implementing content marketing strategies tailored for the B2B tech sector. Prior to her current position, she served as a Content Marketing Writer at Jobber from 2020 to 2021. Her work involves utilizing various tools and platforms to enhance content performance and engage target audiences.
Previous Employment Experience
Before joining Jobber, Alessia Musso held several positions in content and marketing roles. She worked as a Content and Communications Coordinator at RE/MAX from 2018 to 2019. Following that, she served as the Marketing & Communications Manager at Ricarda's for six months in 2019. Additionally, she was a Marketing and Event Coordinator at Bananatag from 2015 to 2018. Her early career included an internship and production assistant role at MondoTV in 2015 and radio promotions at Bell Media from 2012 to 2015.
Education and Expertise
Alessia Musso earned her Bachelor of Arts (B.A.) with Honours in Media Production from Ryerson University, completing her studies from 2011 to 2015. She possesses skills in basic HTML and CSS, particularly with content management systems such as WordPress and HubSpot. Her expertise extends to using Adobe Creative Cloud tools, including Illustrator, Photoshop, and InDesign, which she applies in her content creation and marketing strategies.
Skills in Project Management and Content Analysis
Alessia Musso is experienced in organizing and managing projects using tools like Asana, Slack, and Basecamp. She employs Google Analytics and Google Search Console to analyze content performance, ensuring that her strategies are data-driven. Additionally, she manages social media strategies across various platforms, utilizing tools like Hootsuite and Sproutsocial to enhance brand visibility and engagement.
Event Planning and Coordination Experience
Alessia Musso has experience in event planning and organization, which includes booking flights and accommodations for events and coordinating with conference organizers. This skill set complements her marketing roles, allowing her to effectively manage promotional activities and enhance brand presence at events.