Gayané V.
About Gayané V.
Gayané V. is a Performance Marketing Manager at Jobber and a Digital Marketing Instructor at The George Washington University, with over 12 years of experience in digital marketing. She has held various roles in leading companies, including Reprise Digital and Publicis Armenia, and specializes in optimizing revenue efficiencies.
Work at Jobber
Gayané V. serves as the Performance Marketing Manager at Jobber, a position she has held since 2023. In this role, she focuses on optimizing marketing strategies to enhance performance and drive growth for the company. Her responsibilities include managing digital marketing campaigns and analyzing performance metrics to ensure effective budget allocation.
Current Role as Digital Marketing Instructor
Since 2022, Gayané V. has been a Digital Marketing Instructor at The George Washington University in Washington, D.C. In this capacity, she teaches students about various aspects of digital marketing, leveraging her extensive industry experience to provide practical insights and knowledge.
Professional Background
Gayané V. has over 12 years of experience in digital marketing, with a significant portion of her career spent in various roles at Reprise Digital. She progressed from Campaign Manager to Senior Campaign Manager, and later to Account Manager, Paid Media. Her previous positions include Digital Marketing Manager at Publicis Armenia and Tufenkian Heritage Hotels, as well as roles at VTB and NexusLab.
Education and Expertise
Gayané V. holds a Master's degree in Economics and Management of Enterprises from Armenia State University of Economics, which she completed from 2010 to 2012. She also earned a Bachelor's degree in the same field from 2006 to 2010. Her academic background complements her professional expertise in managing large-scale digital marketing campaigns and optimizing revenue efficiencies.
Achievements in Digital Marketing
Gayané V. has managed 7-figure paid media budgets across various channels, including social, display, and search. She specializes in optimizing revenue efficiencies, focusing on key performance metrics such as Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC). Her agency experience includes working with global brands in the CPG, Beauty, and eCommerce/Retail sectors.