Loretta Ko
About Loretta Ko
Loretta Ko is a Marketing Automation Manager at Jobber in Toronto, Ontario, with over a decade of experience in marketing roles across various companies. She specializes in process creation and demand generation, demonstrating a commitment to personal development and continuous learning in the marketing field.
Work at Jobber
Loretta Ko has been serving as the Marketing Automation Manager at Jobber since 2021. In this role, she focuses on optimizing marketing automation strategies to enhance the company's outreach and engagement efforts. Her expertise in process creation and demand generation contributes to the effectiveness of marketing campaigns. Jobber, based in Toronto, Ontario, Canada, benefits from her skills in CRM and database management, which are essential for targeted customer engagement.
Previous Employment Experience
Prior to her current position, Loretta Ko held various roles in marketing. She worked at Softchoice as a Marketing Automation Specialist from 2019 to 2021 and briefly served as the Marketing Automation Team Lead in 2021. Before that, she was a Small Business Marketing Specialist at Bell from 2017 to 2019. Her experience also includes a role as an Email Marketing Coordinator at MLSE from 2015 to 2016 and as an Account Coordinator at Wired Messenger Inc. from 2013 to 2015.
Education and Expertise
Loretta Ko earned her Bachelor of Business Administration (BBA) in Marketing from the University of Toronto at Scarborough, completing her studies from 2008 to 2013. Her educational background provides a solid foundation for her career in marketing. She possesses expertise in process creation and demand generation, which are vital for developing effective marketing automation strategies. Additionally, her skills in CRM and database management enhance the effectiveness of her marketing initiatives.
Background
Loretta Ko began her career in marketing as a Marketing Coordinator at Samsung, where she worked for a short period in 2011. She then transitioned to Wired Messenger Inc. as an Account Coordinator, where she gained valuable experience over two years. Her subsequent roles at MLSE, Bell, and Softchoice further developed her marketing skills, particularly in automation and database management. Loretta's career reflects a steady progression in the marketing field, with a focus on continuous learning and personal development.
Skills and Specializations
Loretta Ko possesses a range of skills that are crucial for her role in marketing automation. Her expertise includes process creation, demand generation, CRM, and database management. These skills enable her to optimize marketing strategies and improve customer engagement. Loretta's commitment to personal development indicates her dedication to staying current in the marketing field and continuously enhancing her professional capabilities.