Michelle Hacohen
About Michelle Hacohen
Michelle Hacohen is a Lifecycle Marketing Strategist based in Toronto, Ontario, Canada, with a background in various marketing roles at Bell and RBC Dominion Securities. She holds a Bachelor of Management and Organizational Studies with an Honours Specialization in Consumer Behaviour from Western University.
Current Role at Jobber
Michelle Hacohen serves as a Lifecycle Marketing Strategist at Jobber, a position she has held since 2021. In this role, she focuses on developing and implementing marketing strategies that enhance customer engagement and retention. Her work involves analyzing customer data to create targeted campaigns that align with the company's goals. Jobber is known for providing business management software for home service professionals, and Hacohen's contributions play a crucial role in optimizing customer experiences.
Previous Experience at Bell
Michelle Hacohen has extensive experience at Bell, where she held multiple roles. She worked as a Marketing Campaigns Specialist in Loyalty & Retention from 2020 to 2021, focusing on customer loyalty initiatives. In 2021, she transitioned to a Product Marketing Specialist role for Bell Residential Services for four months. Additionally, she served as a Campaign Strategy & Analytics Specialist in Loyalty & Retention for two months in 2021 and as a Customer Experience Consultant in 2019 for three months. Her diverse roles at Bell provided her with a solid foundation in marketing and customer engagement.
Early Career at RBC Dominion Securities
Michelle Hacohen began her professional career as a Summer Analyst at RBC Dominion Securities in 2018. During her two-month tenure, she gained valuable insights into the financial services industry. This role allowed her to develop analytical skills and understand market dynamics, which have been beneficial in her subsequent marketing positions.
Education and Academic Background
Michelle Hacohen studied at Western University, where she pursued an Honours Specialization in Consumer Behaviour. She earned a Bachelor of Management and Organizational Studies from 2016 to 2020. Her academic focus on consumer behavior provided her with a strong understanding of market trends and customer preferences, which she applies in her marketing strategies.