Nazaré Mc Cue
About Nazaré Mc Cue
Nazaré Mc Cue serves as the Director of Lifecycle Marketing at Jobber, where she has played a significant role in enhancing marketing campaign efficiency through automation tools. With a background in marketing and a Bachelor of Commerce from the University of Alberta, she has developed data-driven strategies that improved customer retention and acquisition.
Work at Jobber
Nazaré Mc Cue has been serving as the Director of Lifecycle Marketing at Jobber since 2017. In this role, she has played a significant part in integrating automation tools to enhance the efficiency of marketing campaigns. Her contributions include developing and implementing data-driven marketing strategies that have notably improved customer retention rates. Additionally, she has been involved in designing customer acquisition programs that led to an increase in new user sign-ups. Nazaré advocates for customer-centric marketing approaches that align with Jobber's brand values and customer needs.
Previous Experience at Habit - Formerly Ignition Media
Before joining Jobber, Nazaré Mc Cue worked as the Marketing Director at Habit - Formerly Ignition Media from 2011 to 2016. During her five-year tenure in the Edmonton, Canada Area, she was responsible for overseeing marketing strategies and initiatives. Her experience at Habit provided her with a solid foundation in marketing, which she later applied in her role at Jobber.
Education and Expertise
Nazaré Mc Cue holds a Bachelor of Commerce (B.Com.) degree with a focus on Marketing from the Alberta School of Business at the University of Alberta. Her educational background equips her with the necessary knowledge and skills to develop effective marketing strategies and understand market dynamics. This expertise has been instrumental in her roles in both Habit and Jobber.
Cross-Functional Collaboration
In her current position at Jobber, Nazaré Mc Cue participates in cross-functional teams to align marketing strategies with product development and customer support initiatives. This collaboration ensures that marketing efforts are in sync with overall business objectives and customer needs, enhancing the effectiveness of the company's marketing campaigns.