Jamie Berman
About Jamie Berman
Jamie Berman is a Digital Director with over 23 years of experience in advertising and consulting. Currently at Johnson & Sekin, Berman advocates for transparency and data-driven decision-making in marketing, specializing in digital strategy and performance marketing.
Current Role at Johnson & Sekin
Jamie Berman serves as the Digital Director at Johnson & Sekin, a position held since 2022. In this role, Berman focuses on digital strategy and performance marketing. The responsibilities include overseeing digital initiatives and ensuring alignment with client objectives. Berman's expertise in marketing automation and data science supports the development of effective digital campaigns.
Previous Experience at The Richards Group
Berman worked at The Richards Group from 2000 to 2008, initially as a Creative Coordinator for four years and later as a Print Production Manager for another four years. During this time, Berman gained valuable insights into the advertising industry, contributing to various projects and enhancing production processes within the agency.
Expertise in Marketing and Technology
Berman possesses a comprehensive understanding of marketing automation and data science, which are utilized to improve client outcomes. This expertise extends to digital strategy and the integration of technology, including enterprise CMS, CRM, ERP, and eCommerce platforms. Berman advocates for transparency and client involvement in campaign activities, emphasizing data-driven decision-making.
Career Progression in Advertising and Consulting
With over 23 years of experience in the advertising and consulting sectors, Berman has witnessed significant changes in marketing approaches. Previous roles include Sr. Account Director at Rightpoint, Director Client Partnerships at Valtech North America, and Director of Customer and Project Success at Reflect Systems Inc. Each position contributed to Berman's expertise in business development and change management.
Role at MEplusYOU Agency and The Integer Group
Berman served as Project Manager/Integrated Producer at MEplusYOU Agency from 2011 to 2013 and as Associate Director of Project/Account Operations at The Integer Group from 2013 to 2015. These roles involved managing projects and operations, further enhancing Berman's skills in client relations and project execution within the advertising industry.