Rosie Rosales
About Rosie Rosales
Rosie Rosales is an Associate Creative Director at Johnson & Sekin, known for her fluid approach to advertising and strong emphasis on capabilities over disciplines. With a diverse background in art direction and Hispanic marketing, she has held various roles in the advertising industry, including leadership positions at AAF Dallas.
Work at Johnson & Sekin
Rosie Rosales serves as an Associate Creative Director at Johnson & Sekin, a position she has held since 2021. In this role, she utilizes her expertise in art direction and Hispanic marketing to lead creative projects. Her responsibilities include concepting, selling-in, and producing campaigns across various media platforms, including TV, social media, digital, experiential, public relations, and direct marketing. Rosales emphasizes a fluid approach to advertising, believing in capabilities over disciplines.
Education and Expertise
Rosie Rosales studied at the Art Institute of Dallas, where she earned a Bachelor of Arts (B.A.) in Advertising from 2009 to 2012. Her educational background laid the foundation for her diverse skill set in advertising, particularly in art direction and Hispanic marketing. She has developed expertise in traditional, interactive, direct advertising, and social media advertising, which she applies in her current role and previous positions.
Background in Advertising
Rosie Rosales has a comprehensive background in the advertising industry, beginning her career after serving in the United States Marine Corps as an Ordnance Technician from 2004 to 2009. She transitioned into advertising, gaining experience through various roles. Notably, she worked as a Brand Creative Art Director at The Richards Group from 2013 to 2020 and held an internship as a Brand Creative Art Director Intern there in 2012. Additionally, she served as an Account Executive Intern at CS Creative in 2012.
Leadership Roles at AAF Dallas
Rosie Rosales has been actively involved with AAF Dallas since 2017, serving as the Board Member: Diversity and Inclusion Co-Chair. She was the President of AAF Dallas from 2020 to 2021. In these leadership roles, she has focused on promoting diversity and inclusion within the advertising community, contributing to the organization's mission to foster a more equitable industry.
Professional Achievements
Throughout her career, Rosie Rosales has achieved significant milestones in the advertising field. Her work has spanned various media, showcasing her ability to concept, sell-in, and produce effective campaigns. Her commitment to a fluid approach in advertising and her focus on capabilities over disciplines reflect her innovative mindset. Rosales aspires to work in creatively stimulating environments, contributing to strong team dynamics and impactful advertising initiatives.