Amanda Mc Cormick Bacal
About Amanda Mc Cormick Bacal
Amanda McCormick Bacal serves as the Senior Vice President and Global Head of Marketing at JOOR, bringing over 20 years of experience in the fashion industry. Her previous roles include Senior Vice President of Marketing at Ralph Lauren and Senior Director of Marketing at Michael Kors.
Current Role at JOOR
Amanda Mc Cormick Bacal serves as the Senior Vice President and Global Head of Marketing at JOOR. She has held this position since 2020, contributing to the company's marketing strategies and initiatives. Her role encompasses overseeing various marketing functions and aligning them with JOOR's global objectives.
Previous Experience in Fashion Marketing
Prior to her current role, Amanda Mc Cormick Bacal held significant positions in the fashion industry. She worked as the Senior Vice President of Marketing at Ralph Lauren from 2009 to 2017. Before that, she was the Senior Director of Marketing at Michael Kors from 2004 to 2009, where she managed marketing and advertising efforts and was instrumental in launching the e-commerce business.
Education and Expertise
Amanda Mc Cormick Bacal holds a Bachelor of Arts degree in Comparative Literature from Princeton University. She also earned a Master of Business Administration from Columbia Business School, specializing in Marketing and General Management, particularly in Retail and Luxury Goods. Her expertise spans marketing across various product categories, including men's, women's, children's, home, and beauty.
Leadership Roles in the Industry
In addition to her current role at JOOR, Amanda Mc Cormick Bacal was the President and Managing Director for North America at Pronovias from 2018 to 2019. She also served on the Advisory Board for TEDDY VONRANSON since 2021. Her leadership experience includes managing both domestic and global marketing strategies in high-growth and established organizations.
Language Skills and Citizenship
Amanda Mc Cormick Bacal is fluent in Italian and proficient in French, which enhances her ability to implement global marketing strategies. She holds dual citizenship in the United States and the European Union, providing her with a unique perspective on international business operations and marketing dynamics.