Nadia Groome
About Nadia Groome
Nadia Groome is a Senior Product Marketing Manager with extensive experience in product marketing and communications across various organizations. She has worked at JOOR, Verato, and the Georgia Ready Mixed Concrete Association, and holds a Bachelor of Arts in Professional, Technical, Business, and Scientific Writing from Virginia Tech.
Current Role at JOOR
Nadia Groome serves as the Senior Product Marketing Manager at JOOR, a position she has held since 2022. In this role, she is responsible for developing and executing marketing strategies that align with the company's objectives. Her focus includes crafting strategic campaigns that integrate various elements such as content, design, and technology to effectively communicate brand solutions. Groome's expertise in public relations and competitive analysis enhances her ability to drive impactful marketing initiatives.
Previous Experience at JOOR
Before her current role, Nadia Groome worked at JOOR as a Product Marketing Manager from 2021 to 2022. During this 11-month tenure, she contributed to the company's marketing efforts by developing product positioning and messaging that resonated with target audiences. Her experience at JOOR has provided her with a deep understanding of the brand and its market dynamics.
Professional Background
Nadia Groome has a diverse professional background in marketing. She began her career as a Designer at Collegiate Times in 2011 and later held various marketing roles, including Marketing Intern at Educational Media Company at Virginia Tech and Marketing/Communications Assistant at Virginia Tech Human Resources. She also served as Manager of Communications & Member Services at Georgia Ready Mixed Concrete Association from 2015 to 2019, where she managed member communications and services.
Education and Expertise
Nadia Groome earned her Bachelor of Arts in Professional, Technical, Business, and Scientific Writing from Virginia Polytechnic Institute and State University, completing her studies from 2011 to 2015. Her educational background supports her expertise in public relations, competitive analysis, and content strategy. Groome specializes in creating videos as part of her content strategy, showcasing her ability to blend creativity with marketing objectives.
Event Planning and Networking
In addition to her marketing responsibilities, Nadia Groome engages in event planning and execution as part of her professional duties. She actively seeks to connect with fellow professionals in the technology and marketing sectors, fostering relationships that can lead to collaboration and knowledge sharing within the industry.