Sara G.
About Sara G.
Sara G. is the Director of Digital Marketing at JOOR, with over 15 years of experience in e-commerce and digital marketing. She has held various roles in notable companies, including Yumi Kim and Scholastic, and specializes in customer lifecycle strategy and data-driven decision-making.
Work at JOOR
Sara G. serves as the Director of Digital Marketing at JOOR, a position she has held since 2022. In this role, she focuses on enhancing digital marketing strategies and optimizing customer engagement through various channels. Her responsibilities include overseeing marketing initiatives and ensuring alignment with the company's overall business objectives.
Previous Experience in E-Commerce
Prior to her current role, Sara G. accumulated extensive experience in e-commerce and digital marketing. She worked at Luxury Mens Apparel Group as the Director of E-Commerce & Digital Marketing from 2019 to 2022. Before that, she held the position of E-Commerce Manager at Yumi Kim for one year and served as an E-Commerce Marketing Coordinator at the same company for 11 months. Her early career included a role as E-Commerce Director at Big Drop NYC from 2012 to 2015.
Background in Social Media and Digital Coordination
Sara G. has a solid background in social media management and digital coordination. She worked as a Social Media Coordinator (Freelance) at the Musmanno Group for three months in 2015. Additionally, she served as a Social Media Editor and Digital Coordinator at Scholastic from 2018 to 2019, where she contributed to the company's digital presence.
Education and Expertise
Sara G. earned a Bachelor of Arts degree in Journalism/Writing from The New School, completing her studies from 2006 to 2010. With over 15 years of experience in the field, she specializes in customer lifecycle strategy, data integration, and segmentation. Her expertise extends to budget planning, forecasting, and leveraging analytics tools to drive marketing performance.
Achievements in Digital Marketing
Throughout her career, Sara G. has demonstrated success in leading e-commerce and marketing teams. She has applied innovative thinking to develop and implement effective marketing strategies, focusing on integrated and omni-channel marketing approaches. Her proficiency in utilizing Google Analytics and CRM tools has contributed to achieving marketing goals and enhancing the customer journey.