Michela Andrea
About Michela Andrea
Michela Andrea is the Head of Growth at Journey, with a diverse background in marketing and leadership roles across various companies. She has co-founded Radical Vans and held significant positions at EarthLove Labs, Ginger, and Google, focusing on audience-driven marketing systems and data analysis.
Current Role at Journey Live
Michela Andrea serves as the Head of Growth at Journey Live, a position she has held since 2023. In this role, she focuses on developing and implementing strategies to drive growth and enhance the company's market presence. Her responsibilities include overseeing marketing initiatives and aligning them with audience needs to optimize engagement and conversion rates.
Previous Experience in Marketing
Prior to her current role, Michela held several significant positions in marketing. She was the Head of Marketing at EarthLove Labs from 2021 to 2024, where she led marketing strategies for the organization. Before that, she worked at Ginger as Head of Demand Generation Marketing from 2018 to 2020, and at Omada Health in various marketing roles from 2016 to 2018. Her experience spans multiple aspects of marketing, including demand generation and product marketing.
Foundational Experience and Education
Michela's foundational experience includes her role as a Media Assistant at the Watson Institute for International and Public Affairs during her time at Brown University, where she earned a Bachelor's Degree in International Relations & Media Studies. She also completed an Executive MBA Certificate from The Next Economy MBA program, focusing on Business Administration and Management. This educational background supports her strategic approach to marketing and leadership.
Achievements in Marketing Strategy
Michela has a track record of building demand-generation engines at two Silicon Valley unicorns, utilizing a blended lead-generation and account-based marketing approach. Her marketing strategies are grounded in qualitative and quantitative market research, data analysis, and experiment-driven execution. This expertise has allowed her to effectively manage teams and agencies across various marketing disciplines.
Leadership Approach and Philosophy
Michela's approach to leadership emphasizes authentic relating and strengths-based coaching. She believes in building marketing systems that respond to audience needs rather than relying solely on traditional campaigns. This philosophy reflects her commitment to fostering a collaborative and effective work environment, where team members can thrive and contribute to the organization's goals.