Trrishita Ghosh
About Trrishita Ghosh
Trrishita Ghosh is a Marketing Content Manager at Joveo, where she has worked since 2021. She has expertise in positioning strategies, marketing tools, and content marketing, supported by a strong educational background in communication and engineering.
Current Role at Joveo
Trrishita Ghosh serves as the Marketing Content Manager at Joveo, a position she has held since 2021. In this role, she focuses on developing key business solutions that emphasize branding and market research. Her expertise includes establishing positioning and go-to-market strategies across various channels and segments. Ghosh's work at Joveo involves leveraging her skills in content marketing to enhance the company's outreach and engagement with clients.
Previous Experience in Marketing
Before joining Joveo, Trrishita Ghosh gained diverse marketing experience across several organizations. She worked as a Copywriter at Media Moments for two months in 2018, where she honed her writing skills. Ghosh also served as a Client Servicing Executive at Ad Owl Creative Agency for six months in 2019, managing client relationships. Additionally, she held the position of Sales and Marketing Manager at Bolt IoT for eight months in 2021, where she applied her marketing strategies to drive sales.
Educational Background
Trrishita Ghosh completed her MBA in Communication and Media Studies at SYMBIOSIS INTERNATIONAL UNIVERSITY from 2017 to 2019. Prior to that, she earned a Bachelor of Technology (B.Tech.) in Instrumentation and Control Engineering from Calcutta Institute of Engineering and Management, studying from 2011 to 2015. Her foundational education includes completing the ISCE at La Martiniere for Girls from 2009 to 2011, where she focused on Science.
Marketing Skills and Tools
Trrishita Ghosh possesses extensive skills in marketing, particularly in content creation and strategy evaluation. She is proficient in using various marketing tools such as FreshSales, Fresh Marketer, Hubspot, Active Campaign, Mixpanel, and Mailchimp. Ghosh has hands-on experience with advertising on major social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. Her expertise also extends to analyzing customer behavior and insights, which aids in developing effective marketing strategies.
Professional Development and Specializations
Ghosh specializes in evaluating growth strategies and account management, demonstrating her ability to leverage client relationships to exceed performance targets. Her experience encompasses both long-form and short-form content marketing, allowing her to adapt her messaging to various audiences. She is recognized for her deep understanding of customer insights, which informs her approach to marketing and content development.