Jessa Halford
About Jessa Halford
Jessa Halford is an experienced Email Marketing Manager with a background in optimizing email campaigns and audience development. She has held various roles in email marketing across multiple companies, including Galvanize Inc, Minted, and ClickMail, and holds a Bachelor of Science in Computer Information Systems from Colorado State University.
Current Role at Joy
Jessa Halford serves as the Email Marketing Manager at Joy, a position she has held since 2022. In this role, she focuses on developing and executing email marketing strategies to enhance customer engagement and retention. Her responsibilities include overseeing email campaigns, analyzing performance metrics, and optimizing content for better results. Jessa's expertise in email marketing contributes to Joy's overall marketing objectives.
Previous Experience in Email Marketing
Jessa Halford has extensive experience in email marketing, having held several key positions prior to her current role at Joy. She worked as the Email Marketing Manager at Minted from 2021 to 2022 and at Galvanize Inc from 2020 to 2021. Additionally, she served as the Email Marketing Manager at ClickBank from 2010 to 2012 and as the Email Marketing Specialist at Dish Network from 2005 to 2007. Her diverse background in email marketing roles has equipped her with a comprehensive skill set.
Education and Expertise
Jessa Halford earned a Bachelor of Science (BS) degree in Computer Information Systems from Colorado State University. This educational background complements her professional experience in email marketing, where she has developed expertise in areas such as audience development, email deliverability, and behavioral targeting. Her academic and practical knowledge supports her effectiveness in managing email marketing campaigns.
Skills in Email Marketing
Jessa Halford possesses a range of skills essential for effective email marketing. She is experienced in testing and optimization, which allows her to continuously improve campaign performance. Her skills in audience development and hygiene are crucial for maintaining a healthy email list. Additionally, she has expertise in behavioral and targeted lifecycle development, enabling her to create personalized email experiences for recipients.
Career Timeline
Jessa Halford's career in email marketing spans several years and various roles. She began as an Email Marketing Specialist at Dish Network from 2005 to 2007, then moved to Dalbey Education Institute as an Email Marketing Coordinator in 2007. She later held the position of Director of Customer Success at ClickMail from 2012 to 2020. After that, she worked at ClickBank and Minted before joining Joy in 2022. This timeline reflects her progression and commitment to the field of email marketing.