Sarah Urscheler
About Sarah Urscheler
Sarah Urscheler is a copywriter with extensive experience in developing brand voice and content strategy. She has held various roles in notable companies, including Copy Manager at The Children's Place and Creative Manager at Toys'R'Us, and currently works at Joy.
Work at Joy
Sarah Urscheler has been employed at Joy as a Copywriter since 2022. In this role, she focuses on developing brand voice and content strategy to enhance storytelling. Her work involves collaborating with creative teams to produce engaging content that resonates with audiences.
Previous Experience in Copywriting
Prior to her current position, Sarah Urscheler held various roles in copywriting and creative management. She worked at The Children's Place as Copy Manager from 2019 to 2020 and at Toys"R"Us as Creative Manager, Copy from 2015 to 2018. Additionally, she served as Senior Copy Manager for Walmart campaigns at Cella from 2020 to 2021 and as Associate Creative Manager, Copy at Toys"R"Us from 2009 to 2015.
Education and Expertise
Sarah Urscheler studied at Purchase College, SUNY, where she earned a Bachelor of Arts in Journalism and Literature from 1999 to 2004. She also completed her high school education at Ramsey High School, achieving her diploma from 1994 to 1999. Her educational background supports her expertise in developing brand voice and content strategy.
Background in Media and Content Management
Sarah's career began at North Jersey Media Group, where she worked as a Reporter from 2004 to 2005. She later transitioned to roles in copywriting at Audible, Inc. from 2005 to 2007 and as Senior Copywriter at Liberty Travel from 2007 to 2009. She also worked as Content Manager for Flight Centre Travel Group, The Americas from 2018 to 2019.
Creative Approach and Team Leadership
Sarah Urscheler emphasizes creative solutions that involve collaboration with talented individuals to achieve significant outcomes. She is passionate about motivating and empowering creative teams, fostering an environment where big ideas can be realized through effective storytelling and content development.