Alison Hill
About Alison Hill
Alison Hill serves as the Director of Demand Generation at Jungle Scout, where she employs a strategic approach to marketing. With a strong background in demand generation and extensive experience across various industries, she focuses on enhancing marketing strategies and managing teams to optimize marketing ROI.
Work at Jungle Scout
Alison Hill serves as the Director of Demand Generation at Jungle Scout, a position she has held since 2022. In this role, she employs a strategic approach to demand generation, focusing on account-based marketing and branding initiatives. Her responsibilities include refining the target audience and enhancing the relationship between the product and marketing strategies. Alison works remotely, contributing to the company's efforts in generating high-quality leads and maximizing marketing ROI.
Education and Expertise
Alison Hill holds a Master of Arts in Communication Studies from The University of Texas at Austin and a Bachelor of Arts in Communications from the University of Missouri-Columbia. Her educational background provides a strong foundation for her expertise in demand generation and marketing communications. Alison's extensive experience spans various sectors, including 5G/IoT, media/content, and not-for-profit organizations, enabling her to apply diverse strategies in her marketing roles.
Professional Background
Alison Hill has a comprehensive professional background with over two decades of experience in marketing and demand generation. She has held various roles, including Director of Business Development at Racemi, Director of Marketing Communications at PhoneFactor, and Senior Marketing Manager at Sprint. Additionally, she served as Director of Marketing Communications at Microsoft and as Senior Manager of Demand Generation at Avalara. Her career also includes positions at Centrax Media Group and BKV, showcasing her versatility across different industries.
Achievements in Demand Generation
Throughout her career, Alison Hill has demonstrated a strong focus on conveying brand promises effectively to enhance lead generation. She has managed teams to maximize marketing ROI while fostering career development for her team members. Her strategic approach to demand generation includes refining marketing strategies to improve the relationship between the target audience and products, contributing to the success of the organizations she has worked with.