Jacob Lauing
About Jacob Lauing
Jacob Lauing is a Content Manager at Jungle Scout, where he leads SEO efforts and manages a team of content creators. He has a background in journalism and content operations, with previous roles at Leaf Group, Mashable, and Penske Media Corporation.
Work at Jungle Scout
Jacob Lauing serves as the Content Manager at Jungle Scout, a position he has held since 2023. In this role, he drives the company's SEO efforts, which include conducting keyword and opportunity analysis, on-page optimization, and link-building strategies. He leads a team of content creators, focusing on editing articles, guides, and data-driven industry research reports. Jacob utilizes various tools, such as Google Analytics, Google Search Console, SEMRush, and Ahrefs, to monitor and enhance content performance.
Previous Experience at Leaf Group
Jacob Lauing has extensive experience at Leaf Group, where he held multiple positions over several years. He worked as the Senior Content Operations Manager from 2022 to 2023 and as Content Operations Manager, Media, from 2020 to 2022. Additionally, he served as an Editor from 2018 to 2020 and as Associate Editor, Media, from 2017 to 2018. His roles involved overseeing content operations and ensuring quality across various media platforms.
Experience at Mashable
Jacob Lauing was employed at Mashable as a Sports Writer from 2016 to 2017. During his five-month tenure in the San Francisco Bay Area, he contributed to the publication by covering sports-related topics and engaging with the audience through written content.
Education and Expertise
Jacob Lauing studied at California Polytechnic State University-San Luis Obispo, where he earned a Bachelor's Degree in Journalism with a minor in Integrated Marketing Communications. He completed his high school education at Palo Alto High School. His academic background provides a solid foundation for his career in content management and SEO.
Freelance Contributions
Jacob Lauing has also worked as a Freelance Contributor for Spy.com under Penske Media Corporation from 2021 to 2022. This role allowed him to apply his writing skills in a freelance capacity, contributing content to a well-known media outlet.