Silvia (Si Ying) Kong
About Silvia (Si Ying) Kong
Silvia (Si Ying) Kong serves as the Sales & Marketing VP at Jungle Scout, bringing extensive experience from various leadership roles in marketing and brand management across multiple companies in China.
Current Role at Jungle Scout
Silvia Kong serves as the Sales & Marketing Vice President at Jungle Scout, a position she has held since 2022. Based in Guangzhou, Guangdong, China, she is responsible for overseeing sales and marketing strategies that drive growth and enhance brand visibility. Her role involves developing initiatives that align with the company's objectives and cater to the needs of their target audience.
Previous Experience at babytree.com
Before joining Jungle Scout, Silvia Kong worked at babytree.com as the Deputy General Manager for eight months in 2016. During her tenure in Guangzhou, Guangdong, China, she contributed to the company's operational strategies and marketing efforts, focusing on enhancing user engagement and brand presence in the competitive market.
Background in Brand Management
Silvia Kong has extensive experience in brand management, having worked at Mead Johnson Nutrition as a Brand Manager and E-commerce Leader from 2010 to 2014. She also held the position of Brand Manager at Darlie (a brand of Colgate Palmolive) from 2007 to 2010. Her roles involved developing marketing strategies and managing brand portfolios to drive sales and customer loyalty.
Education and Professional Development
Silvia Kong studied at Sun Yat-sen University, where she completed her MBA and obtained a Post-graduate Certificate from 2004 to 2006. Her education has equipped her with the necessary skills to navigate complex business environments and implement effective marketing strategies in her professional career.
Achievements in Team Leadership
In her previous roles, Silvia Kong demonstrated strong leadership capabilities, particularly when she rebuilt and coached an entire team after a leadership vacuum in the second half of 2021. Her ability to turn around the company's P&L from negative to positive within two months showcases her effectiveness in driving organizational success.