Jorge Rosell
About Jorge Rosell
Jorge Rosell serves as the Paid Social Lead at Kairos Group, where he has worked since 2021. He has extensive experience in marketing and account management, having held various positions at notable companies including Blue Hive, Upcast Social, Expedia Group, and Skyscanner.
Work at Kairos Group
Jorge Rosell currently serves as the Paid Social Lead at Kairos Group, which encompasses Kairos Media, Kyma Media, and Turopium Sports & Entertainment. He has been in this role since 2021, operating out of Manchester, England. In this position, he focuses on developing and implementing paid social strategies that leverage new technologies and data-driven insights to enhance marketing effectiveness.
Previous Experience in Marketing
Prior to his current role, Jorge Rosell held various positions in the marketing sector. He worked at Blue Hive (WPP) as an Account Executive from 2012 to 2014. He then joined Upcast Social, a MediaMath company, as a Product Solutions Executive from 2014 to 2016 in London. His career also includes roles at Skyscanner as Manager of Paid Growth (2016-2018), Cuvva as Performance Marketing Manager (2018-2019), Expedia Group as Online Marketing Manager (2019-2020), and THG as Paid Social and Display Lead (2020-2021).
Education and Expertise
Jorge Rosell studied at Universidad Autónoma de Madrid, where he earned a Licenciado in Economía from 2005 to 2009 and a Postgrado in Máster en Dirección de Marketing from 2010 to 2011. He also achieved a First Certificate in English. His educational background provides him with a strong economic and business understanding, which supports his strategic decision-making in marketing.
Skills and Focus Areas
Jorge possesses a deep interest in communication and the application of new technology within marketing. He emphasizes deploying marketing strategies that utilize new technological opportunities. His work includes significant contributions to strategic projects, market analysis, new business pitches, and digital branding and planning, reflecting his commitment to data-driven decision-making.