Maddy Tomkins
About Maddy Tomkins
Maddy Tomkins serves as the Strategy Lead at Kairos Group in London, England, where she has worked since 2021. With a background in marketing and advertising, she advocates for diversity and inclusion while contributing to the company's gaming and esports strategies.
Work at Kairos Group
Maddy Tomkins serves as the Strategy Lead at Kairos Group, a position she has held since 2021. In this role, she contributes to the company's reputation as one of the fastest-growing creative social agencies in the UK. Tomkins is involved in developing strategies for brands targeting the most populous generation engaged with social media. Additionally, she plays a key role in Kairos Media's offerings in gaming and esports strategy, focusing on market entry and tournament setup.
Previous Experience in Advertising and Marketing
Before joining Kairos Group, Maddy Tomkins held several positions in the advertising and marketing sectors. She worked at MixRadio as the Global Online Ad Operations Manager for six months in 2015. Following that, she was a Senior Campaign Manager at CBS Interactive for seven months in 2016. Tomkins also served as the Integrated Marketing Manager at CBS Interactive from 2016 to 2018. Her experience includes roles at Future plc, where she held various positions, including Programmatic Analysis Manager and Ad Operations Traffic Assistant.
Education and Expertise
Maddy Tomkins studied at Swinburne University of Technology, where she achieved a Bachelor of Arts in Media and Communications from 2009 to 2011. She also obtained a Double Diploma in Business Management and Human Resources in 2008. Her educational background provides her with a solid foundation in marketing, sociology, and social entrepreneurship, which informs her strategic approach in her current role.
Advocacy for Diversity and Inclusion
Maddy Tomkins is an advocate for Diversity and Inclusion in the workplace. Her commitment to these values is reflected in her professional interactions and the strategies she develops at Kairos Group. Tomkins emphasizes the importance of creating an inclusive environment that fosters diverse perspectives, which is essential for innovative thinking in creative strategy.