Alixia Garceau
About Alixia Garceau
Alixia Garceau is a Regional Demand Generation Manager at Kantox, specializing in marketing strategies that enhance lead generation and customer retention. She has a diverse background in marketing and communications, with experience across multiple European cities and various organizations, including the British Council and International Youth Federation.
Current Role at Kantox
Alixia Garceau serves as the Regional Demand Generation Manager at Kantox, a company specializing in Currency Management Automation software. She has held this position since 2023, working from Barcelona, Catalonia, Spain. In this role, she focuses on developing and implementing strategies to drive demand generation and enhance customer engagement.
Previous Experience at British Council
Garceau has extensive experience with the British Council, where she held multiple roles. She worked as a Marketing and Communication Coordinator for the Benelux region from 2018 to 2019 in the Amsterdam Area. Additionally, she served as the Regional Customer Retention Manager (EU) from 2019 to 2020, also in Amsterdam. Prior to these roles, she was the Sales and Marketing Coordinator for the Benelux region from 2017 to 2018 in Brussels.
Educational Background
Alixia Garceau completed her Bachelor of Arts in Communications with a focus on Marketing and Public Relations at Richmond, The American International University in London from 2012 to 2014. She furthered her education with a Master of Arts in New Media and Digital Culture at the University of Amsterdam from 2015 to 2016. Earlier, she earned an Associate's degree in Communication from Saddleback College from 2011 to 2012.
Marketing Expertise and Specializations
Garceau specializes in developing and implementing marketing activities aimed at increasing leads, brand awareness, and customer growth. Her expertise encompasses both B2B and B2C SaaS marketing, with a focus on Inbound Marketing, Branding, Web Optimization, Email and Content Marketing, and Lead Generation. She has demonstrated her ability to enhance customer retention and loyalty through targeted marketing strategies.
Diverse Work Experience Across Europe
Garceau has a diverse professional background, having worked in various European cities, including Barcelona, Amsterdam, Brussels, and London. Her roles have included positions such as Digital Communications Specialist at the International Youth Federation in 2023, Digital Marketing & Communication Manager at Firely, and Marketing Communications Specialist at Rhythmix. This experience reflects her adaptability and proficiency in different marketing environments.