Melanie Ma
About Melanie Ma
Melanie Ma is a Demand Generation Manager at Kantox, where she has worked since 2022. She has a diverse background in marketing and lead generation, with experience in various roles across multiple organizations in the United Kingdom.
Work at Kantox
Melanie Ma has been serving as the Demand Generation Manager at Kantox since 2022. In this role, she has implemented and optimized offline events and digital campaign operations, which include email marketing and LinkedIn advertisements. Her responsibilities also involve utilizing Salesforce, Pardot, and Salesloft to enhance inbound lead generation and automate workflows. Melanie collaborates with third-party partners across various channels and regions to improve marketing strategies.
Previous Employment Experience
Prior to her current position, Melanie Ma held several roles in marketing and project coordination. She worked as a Lead Generation specialist at Benevolent Health for five months in 2021. She also served as a Consulting Project Coordinator at both London Wildlife Trust and Garden Court Chambers in 2019 and 2020, respectively. Additionally, she was a Marketing Operations Analyst at Cybereason from 2021 to 2022 and held multiple marketing roles at Hyde International, Mercato Metropolitano, and Jackson Beecha Ltd.
Education and Expertise
Melanie Ma earned her Master's degree in Digital Marketing from King's College London, where she studied from 2019 to 2020. Prior to that, she completed her Bachelor of Arts in Marketing Management and English Literature at Tamkang University from 2015 to 2019. During her studies at King's College London, she also served as a Digital Ambassador, promoting the university's digital initiatives.
Skills and Tools Proficiency
Melanie Ma possesses expertise in various marketing tools and platforms. She is skilled in using Salesforce, Pardot, and Salesloft, which she employs for inbound lead generation and workflow automation. Her experience includes optimizing digital campaigns and managing marketing operations, making her proficient in both offline and online marketing strategies.