Dan Haroldsen
About Dan Haroldsen
Dan Haroldsen serves as the VP of Marketing at Karat, bringing extensive experience from previous roles at Salesforce, Microsoft, and Pluralsight. He specializes in digital strategy, customer experience, and optimizing business performance through data-driven insights.
Current Role at Karat
Dan Haroldsen serves as the Vice President of Marketing at Karat, a position he has held since 2023. Based in Seattle, Washington, he is responsible for leading marketing initiatives and strategies that enhance the company's brand presence and customer engagement. His role involves leveraging his extensive experience in digital marketing to drive growth and optimize customer experiences.
Previous Experience at Pluralsight
Prior to his current role, Dan Haroldsen held multiple positions at Pluralsight. He served as the Senior Vice President of Marketing and Customer Experience for PS Flow from 2022 to 2023. Before that, he was the Vice President of Product Marketing from 2021 to 2022, and he also took on the role of General Manager of Flow (Interim) for a brief period in 2021. His tenure at Pluralsight contributed to the company's marketing and customer experience strategies.
Experience at Salesforce
Dan Haroldsen worked at Salesforce.com in various capacities from 2012 to 2014. He began as a Senior Manager of Web Analytics and Optimization for one year, followed by a role as Director of Digital Strategy & Analytics for another year. His experience at Salesforce focused on enhancing digital strategies and analytics to improve customer engagement.
Background in Microsoft
Dan Haroldsen has a significant background at Microsoft, where he worked from 2014 to 2021. His roles included Director of Web Strategy for Microsoft Office, Director of Digital Experience for Microsoft 365, and Director of M365 Product Marketing. His work involved developing and executing digital strategies that supported product marketing and user experience.
Education and Expertise
Dan Haroldsen studied at The Wharton School, where he achieved an Executive Management in Strategic Marketing in 2017. He also holds a Bachelor's degree in Marketing & Management from Portland State University, earned between 1999 and 2003. His expertise lies in leveraging complex data signals to optimize customer experiences and business performance, with a focus on global B2B go-to-market strategies.