Alexa Harnett
About Alexa Harnett
Alexa Harnett serves as the Vice President of Marketing & Public Relations at Karma Automotive, bringing extensive experience from her previous roles at Maserati and Aston Martin. She has a strong background in luxury brand marketing and public relations, with a focus on innovative strategies and collaboration.
Work at Karma Automotive
Alexa Harnett serves as the Vice President of Marketing & Public Relations at Karma Automotive. She has held this position since 2023, contributing to the company's marketing strategies and public relations efforts. Her role involves overseeing initiatives that enhance the brand's visibility and engagement in the automotive market.
Previous Experience at Maserati
Before joining Karma Automotive, Alexa Harnett worked at Maserati as the Head of Marketing from 2022 to 2023. In this role, she was responsible for developing and implementing marketing strategies that aligned with Maserati's brand objectives in the United States.
Background in Marketing at Mercedes-Benz USA
Alexa Harnett has extensive experience at Mercedes-Benz USA, where she held multiple positions over several years. She worked as a Regional Marketing Manager from 2013 to 2016, a Marketing Communications Department Manager from 2016 to 2019, and a Digital Event Marketing Specialist from 2010 to 2013. Her roles involved managing marketing campaigns and enhancing brand presence across various platforms.
Education and Expertise
Alexa Harnett studied at Santa Clara University, where she earned a Bachelor of Science in Marketing from 1992 to 1996. Her educational background provides a strong foundation for her extensive career in marketing and public relations, particularly within the luxury sector.
Advisory Role at BackGate, LLC
Since 2020, Alexa Harnett has been a Member of the Board of Advisors at BackGate, LLC. In this capacity, she offers strategic insights and guidance, leveraging her marketing expertise to support the company's growth and development initiatives.