Abby Dix
About Abby Dix
Abby Dix is the Director of Content Marketing at Kaseya, with over a decade of experience in creating content for technology companies. She previously founded Little Lion Copywriting and has held various roles in copywriting and marketing at companies such as ConnectWise and Tech Data.
Work at Kaseya
Abby Dix serves as the Director of Content Marketing at Kaseya, a position she has held since 2021. In this role, she focuses on developing and implementing content strategies that align with the company's marketing goals. Her work involves creating integrated, story-driven content that resonates with Kaseya's target audience. Abby's experience in the technology sector aids her in producing content that simplifies complex topics for better understanding.
Previous Experience in Content Marketing
Before joining Kaseya, Abby Dix founded Little Lion Copywriting, where she worked as a B2B Technology Copywriter and Consultant from 2016 to 2021. She also held roles at ConnectWise as Manager of Copywriting from 2013 to 2016 and at Tech Data as Marketing Planner from 2007 to 2013. Additionally, she worked as a Freelance Copy Editor at Westcon from 2015 to 2016. This diverse background has equipped her with extensive knowledge in content marketing and copywriting.
Education and Expertise
Abby Dix earned her Bachelor's degree in Mass Communications/Public Relations from the University of South Florida, where she studied from 2005 to 2007. Her educational background complements her decade of experience in creating content for Fortune 500 technology distributors, software startups, and Managed Service Providers (MSPs). Abby specializes in transforming complex technical subjects into accessible and actionable content.
Achievements in Content Marketing
Throughout her career, Abby Dix has played a significant role in various marketing initiatives. Notably, she contributed to a marketing team project that generated $1 million in product sales through a single lead magnet. Her ability to create compelling content has been instrumental in driving sales and engagement for the organizations she has worked with.