Ashleigh B.
About Ashleigh B.
Ashleigh B. is a Senior Marketing Manager at Kaseya, specializing in demand generation for the APAC region since 2023. She has a diverse background in digital marketing, having held various roles and published articles in notable platforms.
Work at Kaseya
Ashleigh B. has been serving as the Senior Marketing Manager for Demand APAC at Kaseya since 2023. In this role, she focuses on developing and executing marketing strategies to drive demand in the Asia-Pacific region. Her position involves collaborating with cross-functional teams to enhance brand visibility and generate leads.
Previous Experience in Marketing
Prior to her current role at Kaseya, Ashleigh B. held various positions in marketing. She worked at Pluralsight as Senior Manager, Demand Generation, APAC from 2021 to 2023. Before that, she was a Marketing Manager at Rackspace Technology from 2018 to 2021. Her career also includes roles as PPC Lead at Kaplan Business School and Client Director at Click Click Media.
Education and Expertise
Ashleigh B. holds a Master of Commerce with a focus on Marketing from the University of New South Wales (UNSW), which she completed in 2012. She also earned a Bachelor of Social Science in Criminology and Social Science and Policy from UNSW, graduating in 2010. Additionally, she has certifications from Google in Analytics and Search, demonstrating her proficiency in digital marketing tools.
Published Work and Training
Ashleigh B. has contributed articles to various platforms, including Moz, Yahoo News, SavvySME, and eZanga, showcasing her expertise in digital marketing. She has also received training from Forrester, which has enhanced her skills in digital B2B marketing strategies.
Career Transition
Initially considering a career in law, Ashleigh B. transitioned to marketing after selecting marketing as an elective during her Bachelor of Social Science degree. This decision led her to pursue a successful career in the marketing field.