Carlos Santiago
About Carlos Santiago
Carlos Santiago serves as the Director of Event Marketing at Kaseya, where he has worked since 2020 in Vancouver, British Columbia. With a background in event management and marketing, he has held various roles in organizations such as ORGANO™ and IT Glue, contributing to successful event logistics and brand engagement.
Work at Kaseya
Carlos Santiago has been serving as the Director of Event Marketing at Kaseya since 2020. In this role, he is responsible for comprehensive management of all event logistics, which includes overseeing speakers, attendees, content, branding, promotion, collateral, swag, shipping, printing, technical requirements, calendar coordination, and travel details. His position requires collaboration with brand-specific marketing teams to develop and deliver high-quality event experiences that align with business unit goals. He also manages the annual events budget, ensuring accurate expense tracking and optimal lead capture for follow-up.
Previous Experience
Before joining Kaseya, Carlos Santiago held various roles that contributed to his expertise in event marketing. He worked as an Events Specialist at IT Glue from 2017, where he focused on event planning and execution. Prior to that, he served as Recognition and Events Manager at ORGANO™ from 2015 to 2017. His earlier experience includes roles at Rede Globo as a Public Relations Specialist and at Interlock Metal Roofing as a Marketing and Media Content Specialist. He also worked as a Digital Marketing Specialist on a contract basis at Go2 Productions Inc.
Education and Expertise
Carlos Santiago has a strong educational background in communications and event management. He earned a Bachelor of Arts in Communications with a focus on Public Relations from the Universidade do Estado do Rio de Janeiro (UERJ) from 2001 to 2005. He further enhanced his skills by obtaining a Digital Communications Certificate from Simon Fraser University in 2013 and completing Project Management Training at the British Columbia Institute of Technology in the same year. Additionally, he studied Sustainable Events Operations at the British Columbia Institute of Technology in 2014 and Events Management at UERJ.
Skills and Responsibilities
In his current role, Carlos Santiago demonstrates a strong ability to manage external vendors to support event presence and planning efficiency. He leads teams by leveraging each partner's strengths and contributions, focusing on accountability and growth. Carlos continuously seeks new engagement and branding ideas to enhance brand presence and attendee experiences. His responsibilities also include mentoring team members and managing the annual events budget, ensuring that projects are delivered within limited budgets and deadlines.
Contributions to Multinational Clients
Carlos Santiago has contributed to various multinational clients, including Coca-Cola, Shell, and Citibank, serving as an outsourced service provider. His experience in managing event logistics and marketing strategies has allowed him to effectively support these high-profile clients in achieving their event goals and enhancing their brand presence.