Darlene Harlock
About Darlene Harlock
Darlene Harlock is the Director of Demand Generation at Kaseya, where she has worked since 2020. She has a robust background in marketing, having previously held positions at IBM, CA Technologies, and Kaseya, and holds an MBA from the University of Michigan.
Current Role at Kaseya
Darlene Harlock serves as the Director of Demand Generation at Kaseya, a position she has held since 2020. In this role, she is responsible for overseeing demand generation strategies and initiatives that drive customer engagement and lead acquisition. Her leadership in this position contributes to the overall marketing objectives of the company, focusing on enhancing brand visibility and generating qualified leads within the information technology sector.
Previous Experience at Kaseya
Prior to her current role, Darlene Harlock worked at Kaseya as a Marketing Program Manager for one year, from 2019 to 2020. During her time in this position, she was involved in developing and executing marketing programs aimed at increasing customer engagement and driving sales growth. Her experience in this role laid the groundwork for her subsequent promotion to Director of Demand Generation.
Career Background at IBM
Darlene Harlock has extensive experience at IBM, where she worked for a total of seven years. She held the position of Digital Marketing Strategist from 2010 to 2017, focusing on digital marketing initiatives. Additionally, she served as Manager of Marketing Programs for Sterling Commerce from 2005 to 2010. Her roles at IBM contributed to her expertise in marketing communications and project management within the technology sector.
Educational Background
Darlene Harlock earned her Master of Business Administration (MBA) from the University of Michigan, where she studied marketing from 1985 to 1987. Prior to that, she completed her Bachelor of Science (B.S.) in Business Administration and Management at Michigan Technological University from 1981 to 1985. Her educational background provides a solid foundation for her career in marketing and demand generation.
Skills and Expertise
Darlene Harlock possesses strong skills in project management and customer/partner relationship building. She has a background in content development and field marketing, which complements her extensive experience in marketing automation and lead generation. Her expertise in marketing communications and sales enablement enhances her ability to drive effective marketing strategies within the information technology sector.