Elisa Minton
About Elisa Minton
Elisa Minton serves as the Senior Director of Demand Generation for Backup Suite at Kaseya, where she leads marketing efforts for the company's backup technologies. With extensive experience in regional marketing across EMEA, US, APAC, and Canada, she has held various marketing roles at notable companies including Box, Unitrends, and AVG.
Work at Kaseya
Elisa Minton serves as the Senior Director of Demand Generation for the Backup Suite at Kaseya since 2022. In this role, she leads demand generation and brand management efforts for Kaseya's backup technologies, including Unitrends and Spanning. Her responsibilities include collaborating with sales, product, and engineering teams to create and implement innovative marketing campaigns. Minton's work aims to support Kaseya's vision of empowering IT professionals to protect data effectively.
Previous Experience in Marketing
Prior to her current position, Elisa Minton held various marketing roles across multiple organizations. She worked at Box as the EMEA Channel Marketing Manager from 2013 to 2015. At Unitrends, she served in several capacities, including Director of Marketing - EMEA from 2018 to 2020 and Senior Director - Global Demand Generation from 2020 to 2022. Minton's earlier experience includes roles at AVG as UK Channel Marketing Manager and Global Channel Marcoms Manager, and at Xtralis as EMEA Regional Marketing.
Education and Expertise
Elisa Minton studied Marketing Management with Multimedia at the University of Gloucestershire, where she achieved a 2:1 degree from 1999 to 2003. She further enhanced her qualifications by obtaining a Professional Postgraduate Diploma from the Chartered Institute of Marketing (CIM) between 2008 and 2010. Minton possesses regional marketing expertise across EMEA, US, APAC, and Canada, and specializes in online advertising, particularly in SEO, PPC, and SEM.
Multilingual Skills
Elisa Minton is multilingual, speaking both Italian and English. This skill enables her to communicate effectively with diverse audiences, enhancing her ability to engage in various marketing initiatives across different regions. Her language proficiency supports her work in international marketing and demand generation.
Career Timeline
Elisa Minton's career spans over two decades in marketing. She began her career at ACCO Brands as a Tactical Marketing Executive from 2003 to 2007. She then transitioned to Xtralis for 11 months in 2007, followed by a role at AVG in 2011. After her tenure at AVG, she worked at Unitrends for several years in various roles before joining Kaseya in 2022. Her career reflects a consistent focus on demand generation and marketing strategy.