Holly Pateman
About Holly Pateman
Holly Pateman serves as the Senior Vice President of Product Marketing at Kaseya, where she has worked since 2021. With a robust background in marketing and leadership, she has held various positions across multiple companies, focusing on customer experience and KPI achievement.
Current Role at Kaseya
Holly Pateman serves as the Senior Vice President of Product Marketing at Kaseya, a position she has held since 2021. Based in Vancouver, British Columbia, she focuses on enhancing customer experience through effective product marketing strategies. Her role involves aligning marketing initiatives with business objectives and ensuring that products meet market demands.
Previous Experience at Kaseya
Prior to her current role, Holly Pateman worked at Kaseya as the Senior Vice President of Demand Generation from 2020 to 2021. During her eight-month tenure, she was responsible for developing strategies to drive demand and increase customer engagement in the Vancouver area.
Professional Background
Holly Pateman has a diverse professional background in marketing, having held various positions across multiple organizations. She worked at Canada Wide Media as Vice President of Marketing from 2012 to 2016 and as Director of Marketing & Digital Media from 2011 to 2012. Additionally, she served as VP of Marketing at IT Glue from 2017 to 2020 and held roles at Suite101.com and DDB Canada earlier in her career.
Education and Expertise
Holly Pateman has an extensive educational background, including an MBA in Executive Management from Royal Roads University. She also studied Operational Excellence at the Canadian Management Centre and completed a course on Artificial Intelligence at the Massachusetts Institute of Technology. Her expertise includes omni-channel marketing, demand generation, and KPI achievement, which are integral to her marketing strategies.
Skills and Specializations
Holly Pateman specializes in opportunity-driven budget forecasting and has a strong focus on improving customer experience. She has extensive experience in event production, planning, and executing marketing events to engage customers. Her skills in marketing communications, advertising, and predictive analytics further enhance her capabilities in the marketing domain.