Keanan Ball
About Keanan Ball
Keanan Ball is the Senior Director of Product Marketing at Kaseya, where he leads product launches and go-to-market strategies. He has extensive experience in marketing roles across various companies, including Zipcar and Getaround, and holds a Bachelor of Commerce in Marketing from UBC Sauder School of Business.
Current Role at Kaseya
Keanan Ball serves as the Senior Director of Product Marketing at Kaseya, a position he has held since 2022. In this role, he leads product, module, and feature launches, as well as the go-to-market strategy. He is responsible for defining the positioning, messaging, pricing, and packaging for Kaseya VSA. Additionally, he partners with demand generation teams to build and implement strategic marketing plans aimed at driving qualified leads to sales teams.
Previous Experience at Zipcar
Keanan Ball has extensive experience with Zipcar, where he held multiple roles. He worked as a Marketing Associate from 2014 to 2015 and then as a Marketing Coordinator from 2015 to 2016 in Zipcar Canada. He later served as the University Market Manager for the Northwest region from 2016 to 2017 in the Greater Seattle Area. During his time at Zipcar, he launched over 20 new markets that achieved significant growth within their first year.
Experience at Other Companies
Before joining Kaseya, Keanan Ball worked at several other organizations. He was a Senior Product Marketing Manager at JOW from 2021 to 2022 in Vancouver, British Columbia. Prior to that, he served as a Product Marketing Manager at Copperleaf Technologies from 2020 to 2021 in the Greater Seattle Area. He also worked as a Marketing Manager at Getaround from 2018 to 2020 in the same region. Earlier in his career, he interned at the Canadian Red Cross as a Marketing and Business Development Intern in 2013.
Education and Training
Keanan Ball studied at the UBC Sauder School of Business, where he earned a Bachelor of Commerce degree with a focus on Marketing from 2011 to 2015. He furthered his education at The Tech Academy, completing a Bootcamp in Computer Software Engineering from 2017 to 2018. This combination of business and technical training supports his role in product marketing.
Skills and Responsibilities
In his current position at Kaseya, Keanan Ball analyzes data to continually improve lead generation and conversion rates. He owns the customer journey and optimizes key components of the technical B2B sales process. His responsibilities include defining product positioning and collaborating with various teams to enhance marketing strategies.