Shannon Mayer
About Shannon Mayer
Shannon Mayer serves as the Director of Customer Demand Generation at Kaseya, bringing over a decade of experience in marketing and demand generation within the IT management sector. She has held various leadership roles across multiple companies, including Datto Inc. and The ASCII Group, and has been recognized as the '2023 Kaseya Marketer of the Year.'
Current Role at Kaseya
Shannon Mayer serves as the Director of Customer Demand Generation at Kaseya, a position she has held since 2021. In this role, she focuses on driving customer engagement and demand generation strategies. Her expertise in marketing and customer relations plays a crucial role in enhancing Kaseya's outreach and effectiveness in the IT management sector.
Previous Experience in IT Management
Shannon Mayer has extensive experience in the IT management sector. She worked at Datto Inc. in various roles, including Director of Marketing & Channel Relations from 2011 to 2013 and Director of Channel Relations from 2010 to 2011. Additionally, she held the position of Channel Engagement Manager at LogMeIn from 2013 to 2014 and was the Vice President of Channel Development at The ASCII Group from 2016 to 2020.
Education and Expertise
Shannon Mayer studied at Temple University, where she earned a Bachelor of Arts in Strategic and Organizational Communication with a concentration in Public Relations. She furthered her education at the University of Connecticut, achieving a Master of Business Administration (MBA) in Marketing. Her academic background supports her extensive career in marketing and customer demand generation.
Recognition and Achievements
Shannon Mayer has been recognized as an award-winning presenter, showcasing her public speaking and communication skills within the IT management sector. In 2023, she was named the 'Kaseya Marketer of the Year' for her exceptional contributions to marketing and demand generation, highlighting her impact in her current role.
Specialization in Marketing Strategies
Shannon Mayer specializes in event and trade show execution, sponsorship sales, and strategic planning. Her focus on empowering Managed Service Providers (MSPs) with innovative solutions has contributed to the growth of the MSP industry. With over a decade of experience, she has developed a strong understanding of the needs and challenges faced by IT providers.