Siva Saravanakumar

Siva Saravanakumar

Senior Content Marketing Specialist @ Kaseya

About Siva Saravanakumar

Siva Saravanakumar is a Senior Content Marketing Specialist with extensive experience in content writing, web analytics, and SEO. He has worked for various companies, including Kaseya, BankBazaar.com, and Sulekha.com, and holds a B.Sc in Physics and an M.B.A. in Systems & Finance.

Work at Kaseya

Siva Saravanakumar has been employed at Kaseya as a Senior Content Marketing Specialist since 2019. In this role, he focuses on developing and implementing content marketing strategies that enhance the company's online presence. His responsibilities include leveraging web analytics to measure the effectiveness of content initiatives. He operates from the Bengaluru Area, India, contributing to the company's goals in the SaaS industry.

Previous Experience in Content Writing

Before joining Kaseya, Siva Saravanakumar held several positions in content writing. He worked at Sulekha.com as a Content Writer from 2012 to 2013 in Chennai Area, India. He then served as a Senior Author at ansrsource from 2013 to 2017, also in Chennai. Following this, he was a Senior Content Writer at BankBazaar.com from 2017 to 2019 in Bengaluru, Karnataka, India. Additionally, he began his career as a Content Writer at RTTNews from 2007 to 2008 in Chennai.

Education and Expertise

Siva Saravanakumar completed his B.Sc in Physics at Kamaraj College from 2004 to 2007. He furthered his education by obtaining an M.B.A. in Systems & Finance from Anna University between 2009 and 2011. His academic background supports his expertise in storyboarding, content writing, and search engine optimization (SEO), which are essential for effective content marketing.

Skills in Content Marketing and SEO

Siva possesses strong skills in web analytics, which enhance the effectiveness of content marketing strategies. His background includes expertise in both content writing and SEO, crucial for driving online visibility and engagement. Additionally, he has experience in copywriting, enabling him to create compelling marketing materials that resonate with target audiences.

Background in Tech Writing

Siva Saravanakumar has been involved in the tech writing domain, contributing significantly to the SaaS industry through content development. His experience in this area allows him to produce informative and engaging content that meets the needs of a technical audience, further establishing his role as a key player in content marketing.

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