Laurie Johnson
About Laurie Johnson
Laurie Johnson is a Senior Marketing Automation Specialist at Kaufman Hall in Chicago, Illinois, with over five years of experience in marketing automation and a strong background in both B2B and B2C marketing strategies. She holds an Associate of Arts degree from Portland Community College and has worked in various marketing roles across multiple companies, demonstrating expertise in content development and process improvement.
Work at Kaufman Hall
Laurie Johnson has been employed at Kaufman Hall since 2018, where she currently holds the position of Senior Marketing Automation Specialist. Over her tenure of five years, she has contributed to various marketing automation initiatives, enhancing the company's marketing strategies. Kaufman Hall, located in Chicago, Illinois, focuses on providing strategic advisory services and technology solutions to healthcare organizations and financial institutions.
Education and Expertise
Laurie Johnson studied at Portland Community College, where she earned an Associate of Arts degree. Her educational background has provided her with a solid foundation in marketing principles. Additionally, she is certified as a Marketo Expert, indicating her advanced proficiency in marketing automation platforms, which supports her role in developing effective marketing strategies.
Background
Laurie Johnson has a diverse professional background in marketing, with experience spanning various roles and industries. She worked at Convergys as a Marketing Support Manager from 2002 to 2007 and later held positions at Yahoo as a Content Developer and Sage as a Marketing Coordinator. Her career also includes a role as a Digital Content Producer for Nike Emerging Markets at Aquent and as a Senior Marketing Communications Specialist at Jet Reports.
Achievements
Laurie Johnson possesses a strong background in both B2B and B2C marketing strategies, showcasing her versatility across different market segments. She specializes in content development, strategy, and management, which contributes to effective communication and brand messaging. Additionally, she demonstrates expertise in process improvement, focusing on enhancing business workflows and efficiencies.